Pivotal Points.

Finally I have a registered business! Unfortunately Pivotal consulting was taken, even if the other owners did spell it Pivital! But I'm very happy with Pivotal Points. Have updated the website and that will be uploaded over the coming days. The domain name remains consultpivotal.com. It still makes sense. Now to continue the process of product creation. The more I look at my history of seminars and training, the more I realise I have that I can create and the hundreds of ways it can be presented. Can't wait to build it all. Wish I could do it all right now, but unfortunately cannot do eveything at once, so it will have to be spread over the coming months. Look forward to a new teleseminar and a series of articles and tips.

Reverse psychology marketing?

Danny Sullivan blogs: Zeitgeist '05: The Google Partner Forum is happening on Oct. 25-27, the first "customer innovation conference" Google says it has ever held. About 400 people are on the invite only list. …Speakers on the agenda range from the top three Google Guys, Larry Page, Sergey Brin and Eric Schmdit to IAC's Barry Diller to MSN's Yusuf Mehdi to Yahoo's Terry Semel to Microsoft blogger Robert Scoble. The traditional press is well in attendance, with James Fallows of the Atlantic Monthly, New Yorker staff writer Malcolm Gladwell, the chairman and publisher of the New York Times Arthur Sulzberger and others. Excellent, can't wait to hear what comes out. Wait a minute! The FAQ says:
All speeches and discussions at Zeitgeist are off the record. To ensure that our presenters and attendees can speak openly, no press coverage or blogging is permitted.
This will be good, to see if you can keep open discussions among 400 people, some of them bloggers, many of them press, somehow off the record.


Is this reverse psychology or reverse marketing? Or is there an old established term for this process in the industry? An interesting scenario to say the least. Not my field, marketing, but it fascinates me.

Why Work?

"We all accept the notion that our jobs ought to be more than just a way to sustain ourselves and acknowledge working to be our duty. But we don’t quite understand why this is the case." Read the whole article

Why is it so?

We take so much for granted. What a grand satemsnt! Nevertheless I was reminded of it yesterday when I read this fascinating blog post, researching for News Bytes. Taste is something I tend to take for granted and yet it plays such an important part in my life. Fascinating then, to consider just how it works.

Taste and texture
Taste is a notoriously difficult sense to study. My son Jim can’t stand baked potatoes, but I can’t get enough of them. I don’t like watermelon, but the rest of my family gobbles it up. Even more perplexingly, I do like watermelon candy. With all the individual differences in taste, how can scientists learn anything specific about how the sense works?

You can read the whole post from Cognitive Daily

Peer pressure - "bodacious, courageous and audacious"

I listened to audio of Tony Robbins talking about the power of one's peers to either lift us up or to lead us to underachieve. It made a lot of sense, as Tony does. Then came Fiona Emberton's article in Incite August 2005 about public library success. She referred to library leadership as "'bodacious, courageous, audacious' leadership". That's the type of peer group I would have - oh and Fiona as a conference speaker!!