Thursday, March 10, 2005
Well, another presentation completed. It was good to follow up the last session I presented on Target Marketing. I had been asked to focus on the techniques of targeting the young this time - more focussed. Of course the most powerful point of the whole session was that no matter how well, or how hard you market, the success lies in making the sale - converting the prospect to client. But that's another story. Council meeting as a whole was a success. I had to leave before the speech contest. The standard was high, I gather. The winner now goes to Canberra to the Region conference. Again, for family reasons I will miss that. I enjoyed presenting a session based on The Purple Cow last year.