Monday, March 06, 2006


We went to the movies last night (have you seen Walk the Line? – I got bored in places and yet the lasting impressions today are powerful) and during the trailers we saw the ad for a car company using the theme “OK-breaking the mould". We love ads that challenge the brain a bit. Normally my comment is “Yes but will you remember what the product was?” and usually we don’t. But this time, I haven’t forgotten the flash of Honda. Was it because my son muttered, “Who would have thought – Honda?” Who knows, but long shall they reign these ads with a little bit of brain power involved.

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